In 1992 Al Saham Al Fadhi Metal Trading was founded on the principle of serving with empathy, honesty and integrity, the needs of our suppliers, customers and employees. We believe that these founding principles are as important today as they were 20 years ago when Ompraksh Jhunjhunwala opened his doors to success.

Our 3 pillars of strength are:

Integrity

ASMetalUAE always honors its commitments everyday with buyers and sellers. We value our relations with each and every business associate.

Honesty

ASMetalUAE will deliver what it commits. Nothing less.

Empathy

With deep roots in the steel industry, ASMetalUAE understands how important steel and scrap is to your business. We strive to make you happy with each and every shipment that is delivered to you.

We like doing clean and smooth business with suppliers and buyers around the world.

Over the years, we have realized that like in other industries, customer satisfaction is the key to success in ours too.

As a result - We measure success in Smiles per tonne!